Why is Google My Business So Important for Local Searches?

 It is more crucial than ever to make sure your company is online in today's digital age. The creation of a website is only the start. You may add your business information to Google, display your services, and much more with a Google My Business listing.

Google uses your location to provide you the most relevant results, as you may be aware. Your company's contact information and a link to your website can display in local search results if you have a Google My Business listing.

What are the advantages of having a Google My Business page?

A Google My Business listing is extremely beneficial to any company. You may reach more potential consumers, raise brand awareness, increase website visits, and even increase phone calls by creating a profile.

1. Increase sales by appearing in Google Maps searches.

While a fast Google search might help narrow down options—especially for consumers on the go—86 percent of respondents prefer to use Google Maps to find nearby companies. 

Furthermore, shoppers who locate a brand through its Google My Business profile are up to 50% more inclined to buy. Your store location will start to appear for local searches in Maps after you create a Google My Business listing and complete the verification requirements.

2. With Google My Business, you can join Google's 3-pack.

If you've used Google's local search results in recent years, you've likely noticed that the only local listings that appear above organic results in a first-page preview are in a limited 3-pack style. Most businesses are unaware that simply by registering a free Google My Business listing, they can improve their local rankings and increase their chances of being included in Google's local 3-pack.

3. Google My Business assists you in gaining customer confidence.

One of the most difficult challenges for today's consumers is gaining enough trust in a company to confidently make a purchase. Consumers are three times more inclined to believe that brands that appear on Google are trustworthy. This is largely owing to the Google My Business verification process's well-known credibility.

4. Google My Business ratings help you stand out.

Before making a purchase choice, 90% of customers read reviews. Customers will be able to rate your business and offer comments for others to see if you have a Google My Business listing.

Not only will you receive honest feedback on what you're doing well, but you'll also see a star ranking system next to your business on Google.

5. Google My Business can help you get more people to visit your site.

Increasing the amount of quality online traffic as well as in-store visits is a common difficulty for local businesses. While there's no way to totally prevent the ups and downs that come with the year, having a Google My Business presence can help you increase your overall numbers.

Businesses on Google My Business are 70% more likely to attract potential customers for in-store location visits simply by having a listing and appearing in local searches. Furthermore, your Google My Business page can result in up to 35% more website clicks. As a result, your local listing will increase your traffic in a variety of ways, both online and on foot!

Use GMB to promote your business

Google My Business is one of the most efficient ways to boost a company's online visibility and local search performance. Create and optimise your Google My Business page today to start boosting your company's online visibility.

You can improve your local online presence with the right SEO strategy. Entrust your company's internet advertising to a full-service digital marketing business that applies tried-and-true local SEO strategies, produces a comprehensive report, and can show results. Our Digital Marketing specialists at JaiavmLife LLP can help you list your business in Google My Business. Visit www.jaivamlife.com/digital-marketing-services-kochi for more.