Scaling Digital Transformation For Small And Medium Businesses

Digital Transformation: A Brief Introduction To The Concept

 The process of combining cutting-edge digital technologies with business processes, along with a complete change in the mindset and culture of a business, can be broadly defined as the Digital Transformation for the business. It is NOT just the digitization of a business. It is a strategic repositioning.

Digital transformation redesigns business processes so that they become simple, flexible, and consistent. It increases and improves transparency and security, and encourages collaboration and mobility. All very important in today’s completely changed world.

Small Medium Enterprises (SMEs) are the ones leading this transformation, as they compete in the modern marketplace, by becoming competitive and creating more customer value. 



Digital transformation for Business



This process, however, has its own problems, like:

  1. Lack of talented personnel with the necessary skill sets. Outsourcing, re-skilling, up-skilling, and new development models would be necessary.

  2. Resistance to change. This is a business’s cultural issue that has to be overcome and hard decisions would have to be made, preferably with the cooperation of all involved. It is here that communication becomes important, among the workforce themselves and with the management. Digital transformation puts in processes that enable this. 

  3. Lack of commitment and budget. SMEs are more affected by this, but it applies to all businesses. Digital transformation overcomes this by aligning technology strategy with the business strategy; creating a strong simple, consolidated IT infrastructure; automating wherever possible; moving IT to the Cloud, and employing smart outsourcing policies.

  4. Last but not the least, is the lack of a clear road map for the organization. Questions like: Where to start? What to start with and when? It is here that  Digital Transformation services analyze the company and the processes involved, discuss it with all involved, and then come out with a clear, precise step-by-step map of how to go forward.


If you are looking to digitally transform your business, and all this seems painfully familiar, Jaivam Life is there to help and steer you all the way.

We are a software development company based in Kochi and we offer cutting-edge services in digital transformation. With a highly specialized team of designers, developers, and engineers, with extensive technological and real-life experience, we offer our clients solutions that are uniquely tailor-made for them.
Location: Kochi, Kerala, India

Comments

Post a Comment

Popular posts from this blog

Impact Of Subdomain On A Website SEO

Image
  There are numerous ways that an organisation might function as a successful, profitable business. For many, creating a brand and attracting customers depend on having an engaging, user-friendly website. This is especially true if you run an online store. A website may help you build your brand identification and provide customers with a place to learn more about what you do. How might a subdomain then affect this? This essay will cover subdomains and how they might impact your SEO rankings. What is a subdomain? An additional area in your website is known as a subdomain. You could choose to use a subdomain if you think you want to expand your website with a new area that strengthens your brand. Your e-commerce store may even be linked to this subdomain, which enables you to give users more information. Consider the case of Google. Along with "maps.google.com" and "earth.google.com," there is Google's primary search engine, "google.com." Despite the fa...
Read more

Webinar Marketing - Tips To Promote Your Webinar

Image
As more businesses move their services and products online, simply sending emails would not be enough to generate new leads; however, delivering additional value to your customers and subscribers can significantly boost your return on investment. Webinar marketing is one of the most effective ways to generate high-quality leads for your sales team and establish your brand as a thought leader in your industry. What is webinar marketing? Webinar marketing is a n economical marketing method to engage online audiences in real time with your product or service. People that connect with the landing page for the webinar will be added to your marketing automation and CRM platforms. You can continue the interaction with them and nurture them through the sales cycle with the objective of converting them into a customer. Marketers have been looking for new and innovative ways to engage consumers since online purchasing became standard. Webinars are one technique for a company to create a large nu...
Read more